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Creating a Marketing Plan

This guide is meant to assist students in writing, preparing, and presenting marketing plans.

Marketing Plan Resources

There are several resources that can assist you in the process of creating a marketing plan.  These resources include:

Click on each link to learn more about each resource.

A-Z Databases

The following databases from our A-Z list may help you locate library materials on business and marketing plans:

EBooks & Books

The following materials are available from the library that contain information on creating and implementing marketing plans:

EBSCOhost Databases

Library Tutorials & Research Guides

For additional research help, you can view our list of business-related tutorials and research guides below.