Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Creating a Marketing Plan

This guide is meant to assist students in writing, preparing, and presenting marketing plans.

About This Guide

This guide is a tutorial on locating sources in NewsBank, a database containing media publications and library reference materials.  It is a useful source for locating news articles like newspapers, magazines, and other media publications.  This guide contains the following:

  • What is marketing?
    Learn about the basics of marketing, its purpose, and its important in the field of business.

  • What is a marketing plan?
    Learn how to construct a marketing plan and the types of marketing strategies you can utilize.

  • Digital Marketing
    Provides information on digital marketing and how it differs from traditional marketing.

  • Marketing Plan Resources
    Provides a list of library resources available to you about marketing plans.

  • References
    Lists the references used to help create this guide.

  • Help
    Additional resources for extra help.

Rate this guide!