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Creating a Marketing Plan

This guide is meant to assist students in writing, preparing, and presenting marketing plans.

About This Guide

This guide is a tutorial on locating sources in NewsBank, a database containing media publications and library reference materials.  It is a useful source for locating news articles like newspapers, magazines, and other media publications.  This guide contains the following:

  • What is marketing?
    Learn about the basics of marketing, its purpose, and its important in the field of business.

  • What is a marketing plan?
    Learn how to construct a marketing plan and the types of marketing strategies you can utilize.

  • Digital Marketing
    Provides information on digital marketing and how it differs from traditional marketing.

  • Marketing Plan Resources
    Provides a list of library resources available to you about marketing plans.

  • References
    Lists the references used to help create this guide.

  • Help
    Additional resources for extra help.

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