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Creating a Marketing Plan

This guide is meant to assist students in writing, preparing, and presenting marketing plans.


The following sources were used in the creation of this guide:

Ahrefs. (2019). Digital marketing for beginners: 7 strategies that work.

Commonwealth of Australia. (2021). Develop your marketing plan | Support for Businesses in Australia.

Luther, W. (2011). The marketing plan: How to prepare and implement it (4th ed.). AMACOM.

McDonald, M., & Wilson, H. (2011). Marketing plans: How to prepare them, how to use them (7th ed.). Wiley.

McGraw Hill Higher Education. (2015). The marketing plan.

Moderandi Inc. (2013). The strategic marketing process (2nd ed.). Moderandi Inc.

Singh, S., & Diamond, S. (2020). Social media marketing (OHIOLINK SAFARI EBOOKS; Fourth edition.). For Dummies.

Tangelo. (2021). Digital marketing strategy. Tangelo Creative.

Veleva, S. S., & Tsvetanova, A. I. (2020). Characteristics of the digital marketing advantages and disadvantages. IOP Conference Series: Materials Science and Engineering, 940, 012065.

Woschnick, V. (2021). Top 10 most effective marketing strategies for B2B and B2C. Weidert Group.