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Creating a Marketing Plan

This guide is meant to assist students in writing, preparing, and presenting marketing plans.

References

The following sources were used in the creation of this guide:

Ahrefs. (2019). Digital marketing for beginners: 7 strategies that work. https://www.youtube.com/watch?v=wZZnxXyES80

Commonwealth of Australia. (2021). Develop your marketing plan | business.gov.au. Support for Businesses in Australia. https://business.gov.au/planning/business-plans/develop-your-marketing-plan

Luther, W. (2011). The marketing plan: How to prepare and implement it (4th ed.). AMACOM. https://learning.oreilly.com/library/view/the-marketing-plan/9780814416938/xhtml/ch01.html

McDonald, M., & Wilson, H. (2011). Marketing plans: How to prepare them, how to use them (7th ed.). Wiley. https://learning.oreilly.com/library/view/marketing-plans-how/9780470670125/

McGraw Hill Higher Education. (2015). The marketing plan. https://www.youtube.com/watch?v=kmawakthUsw

Moderandi Inc. (2013). The strategic marketing process (2nd ed.). Moderandi Inc.

Singh, S., & Diamond, S. (2020). Social media marketing (OHIOLINK SAFARI EBOOKS; Fourth edition.). For Dummies. https://search.ebscohost.com/login.aspx?direct=true&db=cat02172a&AN=tup.b5950251&site=eds-live&scope=site

Tangelo. (2021). Digital marketing strategy. Tangelo Creative. https://tangelocreative.com.au/wp-content/uploads/2015/07/Tangelo-Digital-Marketing-Strategy.pdf

Veleva, S. S., & Tsvetanova, A. I. (2020). Characteristics of the digital marketing advantages and disadvantages. IOP Conference Series: Materials Science and Engineering, 940, 012065. https://doi.org/10.1088/1757-899X/940/1/012065

Woschnick, V. (2021). Top 10 most effective marketing strategies for B2B and B2C. Weidert Group. https://www.weidert.com/blog/top-10-most-effective-marketing-strategies