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Resources in the field of Marketing

More Search Options

For smaller searches, you could also check these resources.

Find Library Materials

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Are you looking for a specific database? Try our A to Z list.

Library Databases

These library provided databases are your best bets! Again, make sure you know your university credentials to utilize these resources off-campus.

Web Resources

These free web resources may also prove useful.

Potential Keywords

Sometimes finding the right keywords can be a struggle. Here is a list of a few ways your can start your search.

  • marketing
  • consumer behavior
  • brand OR branding
  • target market
  • brand loyalty
  • market research
  • demographics

Want to know more about doing research? Try this!