Pfeiffer Library: Marketing: Search Options

Find Library Materials

Are you looking for a specific database? Try our A to Z list.

These library provided databases are your best bets! Again, make sure you know your university credentials to utilize these resources off-campus.

Business Source Complete This link opens in a new window
Full-text coverage plus indexing and abstracts for the most important scholarly business journals, including Harvard Business Review.
Academic Search Complete This link opens in a new window
Index, abstracts, and full text for many scholarly publications covering all academic areas of study.
Mergent Online This link opens in a new window
Provides business information, including financial reports, company news and securities data. Contains company data and annual reports for both U.S. and international companies. U.S. company data includes SEC (EDGAR) filings.
Nexis Uni This link opens in a new window
Features more than 15,000 news, business and legal sources from LexisNexis®—including U.S. Supreme Court decisions dating back to 1790.

These free web resources may also prove useful.

American Fact Finder
Provides access to data about the United States, Puerto Rico and the Island Areas. The data in American FactFinder come from several censuses and surveys.
Bureau of Labor Statistics : Consumer Expenditure Survey
The Consumer Expenditure Survey (CE) program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
American Customer Satisfaction Index
The Index measures the satisfaction of U.S. household consumers with the quality of products and services offered by both foreign and domestic firms with significant share in U.S. markets.
Pew Research Center
A nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world.
NAICS: North American Industry Classification System
The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

EDGAR This link opens in a new window
EDGAR (Electronic Data Gathering, Analysis, and Retrieval) provides automated collection, validation, indexing, acceptance, and forwarding of submissions by companies and others who are required by law to file forms with the U.S. Securities and Exchange Commission (SEC).

Sometimes finding the right keywords can be a struggle. Here is a list of a few ways your can start your search.

Want to know more about doing research? Try this!

Research at Pfeiffer Library
Learn more about how to find, use, and evaluate sources at Pfeiffer Library.